Our Story
42 Years In The Making

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1980

1990

2000

2010

2020

2021

A lifelong brand.
Amazing products in an amazing location!
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My clothing obsession

began in 1966 as a teenage boy riding the city bus to high school into Downtown London. Along the way, discovering that menswear shops were everywhere! Grafton's, Scott's, Wolf's, O'Brien's, O'Donnell Taylor, Fairweather's Big Steel, Doug Powers, Bud Gowan's, H.W. Ball, Vaisler Bonds, Boughen's, Bob Dowler's, Thomas Clothing, to name a few. Plus, the new Wellington Square Mall was home to Holt Renfrew, Talisman, Tip Top Tailors, Eaton's. What more could a young man want? Who knew that this teenage boy would one day work at three of those menswear shops H.W. Ball, Bud Gowan and Thomas Clothing, before eventually opening my own interpretation of a menswear store.

May 1 1980 DAVID E. WHITE CLOTHIER LTD. first store opens

The Square Goderich, Ont.

Nov. 1,1987 London store opened at 483 Richmond St. in what is now the Tasting Room Restaurant. 

Sept. 1.1990 relocated to The Talbot Centre 

Richmond & Fullarton St. 

Sept. 1.2000 next move was to our store at

Richmond & Queens

May 1.2015 Vancouver shop opens The Bentall Centre

 

cont'd...

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Longevity is
key and here we are in year 42!  
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Fast forward 42 years

The David E. White name is not just above the door, I am in the store. The streets have changed over the decades, but here we are loaded with tales to tell of designing & opening nine retail shops. 

Over the decades I have had the opportunity to meet, work with and become friends with so many amazing people. Countless stories and experiences.

 

Several years ago, a young Aussie named Brian Watts showed up on my doorstep proclaiming that he knew everything there was to know about coffee and planograms and wanted to get into the menswear business. As I had very little expertise in either area it seemed like an easy fit. It turns out we have never talked much about coffee (he drinks it black?) but his planograms have come in very handy and now he is indeed not only very well entrenched in this London menswear business, he represents the future of it!

In 2019 we made a decision to move out of the larger shop at Richmond & Queens and downsize into the shop next door, figuring this will serve our needs quite nicely. That decision appeared to a sound one for a number of months, but then along came a thing called Covid! There will be books written about this plague, and its effect on our businesses. Our chapter reads, (like many of our peers) that covid has had a significant impact on our business, we were in the eye of the storm. We also discovered as we sat out the multiple lockdowns, that we were not quite ready for the business obituary page and in order to come out of this in one piece and thrive, we would need to spread our wings once again. 

So we got out the planograms and the spreadsheets, and after months of planning, designing, painting and packing, the stage is set, Richmond Row here we are, in what may well be described as our best for last rendition, and with one more chapter to write!

DAVID E. WHITE

ONE RICHMOND ROW

517 Richmond St. London

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DAVID E. WHITE
DAVID E. WHITE

DAVID E. WHITE

DAVID E. WHITE

DAVID E. WHITE

DAVID & LYNDA

DAVID & LYNDA

Lou Myles

Lou Myles

Brian Watts

Brian Watts

Beetle Juice Lydia

Beetle Juice Lydia

Dr. Patrick Luke

Dr. Patrick Luke

David E. White

David E. White

Damian Warner

Damian Warner

Hockey Night In london

Hockey Night In london

McArthur in the Morning

McArthur in the Morning

Bill & Lorie (2)

Bill & Lorie (2)

Fyfe-Millar Ed holder Damian Box

Fyfe-Millar Ed holder Damian Box

Sam Stout & Dr. F. Ramon

Sam Stout & Dr. F. Ramon

Dr. Patrick Luke

Dr. Patrick Luke

Scott_Moir

Scott_Moir

Lucky - Damian  Celebrity Tickets

Lucky - Damian Celebrity Tickets

Kidney Fundraiser

Kidney Fundraiser

Jim_Kelly_2

Jim_Kelly_2

Jim_Kelly

Jim_Kelly

Fashion Models

Fashion Models

Damian Warner

Damian Warner

Leigh White

Leigh White

Leigh White

Leigh White

Celebrity Men

Celebrity Men

Damian & David

Damian & David

George Chuvalo Canadian Heavyweight Champion

George Chuvalo Canadian Heavyweight Champion

George Chuvalo Canadian Heavyweight Champion

George Chuvalo Canadian Heavyweight Champion

Scott Moir

Scott Moir

Lou Myles

Lou Myles

Walter Payne

Walter Payne

Movember

Movember

Ken "The Barber"

Ken "The Barber"

Movember

Movember

In Pursuit of Happiness

In Pursuit of Happiness

Jim Pattison & Leigh

Jim Pattison & Leigh

Peter Bentley & Leigh

Peter Bentley & Leigh

Pro Bono Trim

Pro Bono Trim

Leigh White & John Kapelos

Leigh White & John Kapelos

Tony Dagnone

Tony Dagnone

Matt Dusk & Lynda

Matt Dusk & Lynda

Uncle Leo

Uncle Leo

John Kapelos

John Kapelos

Ken & john Kapelos

Ken & john Kapelos