Our Story
43 Years In The Making

1980
1990
2000
2010
2020
2023
A lifelong brand.
Amazing products in an amazing location!

My clothing obsession
began in 1966 as a teenage boy riding the city bus to high school into Downtown London. Along the way, discovering that menswear shops were everywhere! Grafton's, Scott's, Wolf's, O'Brien's, O'Donnell Taylor, Fairweather's Big Steel, Doug Powers, Bud Gowan's, H.W. Ball, Vaisler Bonds, Boughen's, Bob Dowler's, Thomas Clothing, to name a few. Plus, the new Wellington Square Mall was home to Holt Renfrew, Talisman, Tip Top Tailors, Eaton's. What more could a young man want? Who knew that this teenage boy would one day work at three of those menswear shops H.W. Ball, Bud Gowan and Thomas Clothing, before eventually opening my own interpretation of a menswear store.
May 1 1980 DAVID E. WHITE CLOTHIER LTD. first store opens
The Square Goderich, Ont.
Nov. 1,1987 London store opened at 483 Richmond St. in what is now the Tasting Room Restaurant.
Sept. 1.1990 relocated to The Talbot Centre
Richmond & Fullarton St.
Sept. 1.2000 next move was to our store at
Richmond & Queens
May 1.2015 Vancouver shop opens The Bentall Centre
cont'd...



Longevity is
key and here we are in year 42!





Fast forward 43 years
The David E. White name is not just above the door, I am in the store. The streets have changed over the decades, but here we are loaded with tales to tell of designing & opening nine retail shops.
Over the decades I have had the opportunity to meet, work with and become friends with so many amazing people. Countless stories and experiences.
Several years ago, a young Aussie named Brian Watts showed up on my doorstep proclaiming that he knew everything there was to know about coffee and planograms and wanted to get into the menswear business. As I had very little expertise in either area it seemed like an easy fit. It turns out we have never talked much about coffee (he drinks it black?) but his planograms have come in very handy and now he is indeed not only very well entrenched in this London menswear business, he represents the future of it!
In 2019 we made a decision to move out of the larger shop at Richmond & Queens and downsize into the shop next door, figuring this will serve our needs quite nicely. That decision appeared to a sound one for a number of months, but then along came a thing called Covid! There will be books written about this plague, and its effect on our businesses. Our chapter reads, (like many of our peers) that covid has had a significant impact on our business, we were in the eye of the storm. We also discovered as we sat out the multiple lockdowns, that we were not quite ready for the business obituary page and in order to come out of this in one piece and thrive, we would need to spread our wings once again.
So we got out the planograms and the spreadsheets, and after months of planning, designing, painting and packing, the stage is set, Richmond Row here we are, in what may well be described as our best for last rendition, and with one more chapter to write!
DAVID E. WHITE
ONE RICHMOND ROW
517 Richmond St. London


![]() DAVID E. WHITE | ![]() DAVID E. WHITE | ![]() DAVID & LYNDA |
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![]() Lou MylesLou Myles custom clothier to custom clothiers. | ![]() Brian WattsBrian Watts Custom Clothier. | ![]() Beetle Juice Lydia |
![]() Dr. Patrick LukeCelebrity Men Fashion Event | ![]() David E. White | ![]() Damian WarnerDamian Warner Gold Medal Decathlete Tokyo 2021. |
![]() Hockey Night In london | ![]() McArthur in the Morning | ![]() Bill & Lorie (2)Dr. Bill Clark and Lori Forwell. |
![]() Fyfe-Millar Ed holder Damian BoxJohn Fyfe-Millar, Mayor Ed Holder & Damian Box | ![]() Sam Stout & Dr. F. RamonDr. Faysal Ramon. | ![]() Dr. Patrick Luke |
![]() Scott_Moir | ![]() Lucky - Damian Celebrity Tickets | ![]() Kidney Fundraiser |
![]() Jim_Kelly_2 | ![]() Jim_Kelly | ![]() Fashion Models |
![]() Damian Warner | ![]() Leigh White | ![]() Leigh White |
![]() Celebrity Men | ![]() Damian & David | ![]() George Chuvalo Canadian Heavyweight ChampionGeorge Chuvalo, Order of Canada, Canadian Boxing Champion. |
![]() George Chuvalo Canadian Heavyweight Champion | ![]() Scott Moir | ![]() Lou Myles |
![]() Walter Payne | ![]() Movember | ![]() Ken "The Barber" |
![]() Movember | ![]() In Pursuit of HappinessChris Gardner, author of "In Pursuit of Happiness" | ![]() Jim Pattison & Leigh |
![]() Peter Bentley & Leigh White | ![]() Pro Bono Trim | ![]() Leigh White & John Kapelos |
![]() Tony Dagnone | ![]() Matt Dusk & Lynda | ![]() Uncle Leo |
![]() John Kapelos | ![]() Ken & john Kapelos |