The David E. White name is not just above the door, I am in the store. The streets have changed over the decades, but here we are loaded with tales to tell of designing & opening nine retail shops. 

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Over the decades I have had the opportunity to meet, work with and become friends with so many amazing people. Countless stories and experiences.

Several years ago, a young Aussie named Brian Watts showed up on my doorstep proclaiming that he knew everything there was to know about coffee and planograms and wanted to get into the menswear business. As I had very little expertise in either area it seemed like an easy fit. It turns out we have never talked much about coffee (he drinks it black?) but his planograms have come in very handy and now he is indeed not only very well entrenched in this London menswear business, he represents the future of it!

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In 2019 we made a decision to move out of the larger shop at Richmond & Queens and downsize into the shop next door, figuring this will serve our needs quite nicely. That decision appeared to a sound one for a number of months, but then along came a thing called Covid! There will be books written about this plague, and its effect on our businesses. Our chapter reads, (like many of our peers) that covid has had a significant impact on our business, we were in the eye of the storm. We also discovered as we sat out the multiple lockdowns, that we were not quite ready for the business obituary page and in order to come out of this in one piece and thrive, we would need to spread our wings once again. 

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So we got out the planograms and the spreadsheets, and after months of planning, designing, painting and packing, the stage is set, Richmond Row here we are, in what may well be described as our best for last rendition, and with one more chapter to write!

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DAVID E. WHITE

ONE RICHMOND ROW

517 Richmond St. London